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About Us | Australia MMA Supplies
Australia MMA Supplies

Built For
Champions.

Two decades crafting premium combat sports gear for fighters, coaches, and global brands who demand the very best — manufactured in Sialkot, delivered worldwide.

20+
Years of Excellence
50+
Countries Served
500+
Products
Sialkot, Pakistan
OEM Manufacturer
About Us | Australia MMA Supplies – Premium OEM Combat Sports Manufacturer
Australia MMA Supplies manufacturing facility
20+ Years of
Excellence
Our Story

More Than
A Manufacturer.



Australia MMA Supplies was born from a simple belief: every fighter deserves gear that performs as hard as they train. What started as a small workshop in Sialkot, Pakistan — the world's capital of sports equipment manufacturing — has grown into a globally trusted OEM partner for boxing, MMA, martial arts, and fitness brands on every continent.

Over the past 20+ years, we've worked shoulder-to-shoulder with gym owners, professional athletes, national sports federations, and retail brands to produce equipment that meets the highest standards of performance, durability, and craftsmanship. We don't just make gear — we build the tools that shape champions.

Our team combines traditional leather-crafting expertise passed down through generations with modern manufacturing technology. Every stitch, every seam, and every material choice is deliberate. When you choose Australia MMA Supplies, you're choosing a partner invested in your brand's success from concept to delivery.

20+
Years Experience
50+
Countries Served
500+
Products in Catalogue
10K+
Happy Clients
What Drives Us

Mission &
Vision

01 — Mission

Empowering Every Fighter

Our mission is to empower fighters, trainers, and sporting brands worldwide with premium-quality, custom-manufactured combat sports equipment. We combine Sialkot's unrivalled craftsmanship heritage with rigorous quality standards to deliver gear that performs under the most demanding conditions — giving every athlete the competitive edge they deserve, regardless of where in the world they train.

02 — Vision

The World's Most Trusted OEM Partner

We're building a future where Australia MMA Supplies is the first name every serious combat sports brand thinks of when they need a manufacturing partner they can trust. Our vision is to set the global benchmark for OEM combat sports manufacturing — through continuous innovation, ethical production, and relationships built on honesty, reliability, and shared ambition. We grow when our clients grow.

What We Stand For

Our Core Values

Uncompromising Quality

Every product we manufacture is tested against rigorous international quality benchmarks before it leaves our facility. We use only premium-grade materials — genuine leathers, high-density foams, reinforced stitching — because your reputation is only as strong as the gear you put your name on.

True Customisation

No two brands are the same, and your gear shouldn't be either. We offer full OEM customisation — your logos, your colour palettes, your specifications. Whether you need a hundred units or a hundred thousand, we treat every order with the same attention to brand integrity and design precision.

People-First Partnership

We believe great business is built on genuine relationships. Our team is accessible, transparent, and invested in your success. From first enquiry to final delivery, you'll always have a real person to call, a clear timeline to trust, and a partner who actually cares about the outcome.

Why Choose Us

The AMS Difference

  • 01

    Sialkot Heritage, Global Standards

    Manufactured in Sialkot — Pakistan's legendary sports equipment hub — where generations of craftspeople have been producing world-class sports gear since the 1880s. We blend that heritage with ISO-aligned quality processes.

  • 02

    Low Minimum Order Quantities

    Launching a new brand? We support startups and growing businesses with accessible minimum order quantities, so you can enter the market with confidence without overcommitting capital.

  • 03

    End-to-End OEM Service

    From initial design consultation and sampling to bulk production and worldwide logistics, we manage every step. You focus on building your brand — we handle the manufacturing complexity.

  • 04

    Worldwide Shipping to 50+ Countries

    Our established logistics network delivers reliably to over 50 countries. Real-time order tracking, competitive freight rates, and safe packaging mean your products arrive on time, every time.

  • 05

    24/7 Dedicated Support

    Time zones don't stop business. Our support team is available around the clock via WhatsApp, email, and phone to answer queries, update you on production, and resolve any issues fast.

Australia MMA Supplies premium manufacturing

"Quality is never an accident. It is always the result of intelligent effort."

— Shahid Ahmed, CEO
The People Behind AMS

Meet Our Team

Every great product starts with passionate people. Our leadership team combines decades of industry expertise with a relentless drive to deliver excellence for every client, every time.

SA
Founder & Chief Executive Officer
Shahid
Ahmed

Shahid founded Australia MMA Supplies over two decades ago with a vision to make world-class combat sports equipment accessible to brands everywhere. His deep knowledge of manufacturing, materials, and global markets has steered AMS into a trusted partner for clients across 50+ countries. Under his leadership, the company has grown from a local workshop into an internationally recognised OEM powerhouse — without ever compromising on the craftsmanship that started it all.

FZ
Marketing Manager
Fakhar
ul Zaman

Fakhar leads Australia MMA Supplies' global marketing strategy, driving brand awareness and client acquisition across digital and trade channels. With a sharp eye for positioning and a genuine passion for the combat sports industry, he ensures AMS speaks directly to the needs of gym owners, brand founders, and procurement teams worldwide. He's your first point of contact for enquiries, partnerships, and custom project briefs.

AMS
General Enquiries & Support
Customer
Support

Have a question about our product catalogue, minimum order quantities, custom sampling, or lead times? Our dedicated support team is available 24/7 and responds promptly to every enquiry. Whether you're a first-time buyer exploring options or an established brand placing a bulk order, we're here to make the process seamless, transparent, and stress-free from start to finish.

Ready to Build
Your Brand?

Get in touch with our team today. Whether you need a custom quote, a product sample, or just want to explore what's possible — we're here and ready to help.

Get A Quote View Catalogue
WhatsApp
+92 321 7188696
Location
Pasrur Road, Sialkot, Pakistan 51310
Key Specifications
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